Valve+Meter Performance Marketing

Tidewater Finance Company is a specialty finance provider, offering a wide range of financing options for consumer goods. Its divisions include Tidewater motor, credit and mortgage. The company provides financing solutions for selected automobile dealers, merchants and their customers. Its credit division offers a revolving credit program as an alternative to installment contracts. Tidewater Mortgage Company offers a variety of loan programs, including balloon mortgages, first-time buyer, stated income, interest only, no point no fee, imperfect credit, home equity line of credit, and home equity fixed loan program. It also offers debt consolidation programs and home improvement loans. The company is headquartered in Virginia Beach, Va.

Valve+Meter Performance Marketing is a Raleigh, North Carolina marketing business focused on helping consumer-focused organizations and dealerships connect with the right audiences and support financing-driven purchasing journeys. While it does not appear to be a finance lender itself, the company’s business context aligns with a specialty approach to consumer goods financing—where financing options, credit structures, and loan types can play a key role in conversion and customer retention. In that ecosystem, revolving credit alternatives, mortgage product variety, debt consolidation, and home improvement lending are examples of financial solutions that often require thoughtful marketing and positioning to reach prospective buyers effectively. Based in the Tidewater Finance Company framework, which includes automotive-related financing and multiple mortgage options such as interest-only, balloon mortgages, home equity lines, and programs designed for different borrower situations, Valve+Meter Performance Marketing brings a performance-oriented marketing perspective to help businesses communicate complex options clearly and drive measurable outcomes. For companies serving Raleigh and the surrounding region that want to turn financing detail into customer engagement, Valve+Meter Performance Marketing offers an opportunity to align messaging, audience targeting, and campaign execution with the needs of both merchants and customers.